Guiding Ideas from Conception to Revolution

Nurture, refine, and transforms ideas into impactful outcomes. Run a collaborative and structured process, as teams seamlessly capture, organize, and develop concepts. Facilitate idea evaluation, iteration, and implementation, and foster a culture of continuous innovation.


  • Streamline your innovation programs
  • Nurture, refine, and transforms ideas into impactful outcomes
  • Capture, organize, and develop concepts
  • Customizable workflows
  • Facilitate idea evaluation, iteration, and implementation
  • Visualization tools


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What is Innovation Management?


Innovation management refers to the systematic process of nurturing and overseeing innovation within an organization to drive the creation of new ideas, products, services, or processes. It involves developing strategies, policies, and structures that facilitate a culture of innovation, encouraging employees to think creatively, and implementing ideas that can lead to positive change and competitive advantage.

Key elements of innovation management include:

  1. Idea Generation: Encouraging the generation of new ideas from employees, customers, partners, and other stakeholders. This can be done through brainstorming sessions, idea challenges, open innovation platforms, and cross-functional collaboration.
  2. Idea Screening and Selection: Evaluating and prioritizing ideas based on their feasibility, alignment with organizational goals, potential impact, and resource requirements. Not all ideas may be suitable for implementation, so a screening process helps identify the most promising ones.
  3. Resource Allocation: Allocating resources such as funding, manpower, and time to support the development and implementation of selected ideas. Adequate resources are critical to bringing innovative concepts to life.
  4. Project Management: Managing the innovation projects from initiation to completion, ensuring that they stay on track, meet deadlines, and achieve their intended outcomes.
  5. Risk Management: Identifying and mitigating potential risks associated with innovative projects. Innovation often involves uncertainty, so managing risks is essential to minimize negative impacts.
  6. Collaboration and Communication: Fostering a collaborative environment where employees and stakeholders can share ideas, insights, and feedback freely. Effective communication is vital to ensure alignment and understanding throughout the innovation process.
  7. Learning and Improvement: Encouraging a culture of learning from both successes and failures. Innovation management involves continuous improvement based on feedback and insights gained from implemented ideas.
  8. Intellectual Property Protection: Ensuring that appropriate measures are taken to protect valuable intellectual property arising from innovative projects, such as patents, trademarks, or copyrights.

Innovation management can take different forms, depending on the organization's size, industry, and strategic objectives. Some organizations have dedicated innovation teams or departments responsible for managing innovation initiatives, while others adopt a more decentralized approach, encouraging innovation across all levels and departments.

In recent years, many companies have embraced digital tools and innovation management software platforms to streamline and enhance their innovation processes. These platforms often facilitate idea generation, collaboration, project tracking, and analytics, making it easier for organizations to manage their innovation efforts effectively.

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